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Running your shop

Selling abroad

Your home currency, prices in your customers' currencies, the ways each country pays, and parcels with Sendcloud.

A shop sells to every country you choose under Settings → Where you sell. These are the parts that make it work for customers abroad. For the VAT on those sales, see EU VAT and OSS.

Your home currency

Your shop has one home currency: the one your prices are typed in, and the one your reports and VAT returns count in. It is the euro unless you choose another when the shop is set up: the złoty, the krona, the pound, the Swiss franc, the dollar and others.

To change it later, go to Settings → Localisation and press Change currency. Either convert your prices at the European Central Bank's rate for the day, or keep the numbers as they are, for a new shop priced with the new currency in mind. Orders already placed stay in the currency they were paid in. The change waits while customers still hold gift cards with money on them.

Prices in your customers' currencies

With the Multiple currencies add-on, customers see your prices, and pay, in their own currency. Set it up on its page, from its card on Add-ons:

  • The currencies to offer. A first visit can start in the visitor's own currency, and customers can switch with the switcher in the header and footer.
  • Exchange rates. The European Central Bank's daily rates, with a margin of your choice on top to cover the card's conversion fee. You can also fix a rate yourself.
  • Rounding. The ending, the step and the direction, so a converted price lands on €24.99 rather than €24.37.
  • Prices outside the EU. Customers there can see prices without VAT, since an export carries none.

Your reports and VAT returns stay in your home currency. Each order keeps the rate it was placed at, refunds go back in the currency the customer paid in, and the POS stays in your home currency.

The ways each country pays

With Stripe connected, customers pay by card. The Local payment methods add-on shows the ways people pay in their own country beside the card form:

Method Where
iDEAL The Netherlands, in euros
Bancontact Belgium, in euros
EPS Austria, in euros
Przelewy24 and BLIK Poland: Przelewy24 in złoty or euros, BLIK in złoty
Klarna Most of Europe and North America
SEPA Direct Debit From a euro bank account
Apple Pay, Google Pay and Link Everywhere

Each method shows only for deliveries to the countries it is used in, and in the currencies it takes. They all run through your own Stripe account, and Stripe charges its own fee for each. Switch any of them off on the Local payment methods add-on's page, from its card on Add-ons. Cash on delivery, for the countries you choose, is under Settings → Payments.

Parcels with Sendcloud

With the Sendcloud add-on, parcels go with any carrier in your Sendcloud account, such as DHL, DPD, GLS, UPS, PostNL, Colissimo, Correos and InPost:

  • Labels are booked when an order is packed, or from the order, and printed from the order page.
  • Tracking moves the order to shipped and then delivered as the carrier scans the parcel, and the customer is emailed their tracking.
  • Live prices: a delivery rate linked to a Sendcloud shipping method can charge what Sendcloud charges for each basket, with your surcharge on top.
  • Pick-up points and lockers are chosen by the customer at checkout, near their postcode.
  • Return labels are booked from an approved return.
  • Customs: parcels leaving the EU carry their customs declaration, from each product's HS code and country of origin.

You need a Sendcloud account with an API integration in it. Connect it under Shipping → Sendcloud, then choose a Sendcloud shipping method for each delivery rate under Shipping. The step-by-step is in Fulfilment and returns.

EU VAT and the One-Stop Shop